Japan-based media group Dentsu’s online advertising subsidiary has invested in mobile services peer Jumptap and agreed to help the portfolio company access the Asian country.
Dentsu’s Cyber Communications will make the investment and be the exclusive partner in Japan for Jumptap’s Adjust advertising network.
Shuichi Hiroya, chief executive of a Cyber Communications subsidiary, said: "Our goal is to offer our clients and partners a complete array of services. By integrating Jumptap’s technology, data and targeting expertise we have the potential to deliver the most strategic and comprehensive mobile marketing solutions."
Jumptap raised $26m in its series D round two years ago, and about $76m in total, including from global advertising company WPP in 2006, and venture capital firms General Catalyst, Valhalla Partners and Summerhill Venture Partners, which spun out from Canada’s national telecoms company BCE in 2007.