Adsame, a China-based digital advertising company backed by investment and technology firm Susquehanna International Group, has closed its $30m series C funding round, TechNode has reported.
Samoa-based Pacific Venture Partners and China-based Dream Capital Group led the round, which also saw reinvestment from Vertex Venture Holdings. Vertex took part in Adsame’s $20m series B round in 2011 along with SIG China, the Chinese venture capital arm of Susquehanna International Group.
Venture capital firm Matrix Partners previously invested an undisclosed sum in Adsame’s series A round.
Adsame is working towards a goal of a US initial public offering in 2015, and stated that some of the funds from this latest financing round will be used for that purpose. The funding will also help the company develop advertising products that work over multiple screens, and will fund the research and development of wearable products.