US-based customer service software provider Directly closed a $31m funding round on Wednesday after adding $11m from investors including software provider Microsoft and consumer electronics producer Samsung.
M12 and Samsung Next joined Triangle Peak Partners, Toba Capital, Industry Ventures, True Ventures, Costanoa Ventures and Northgate in the extension.
Apart from Toba and Triangle Peak, all the investors had already contributed to the $20m first tranche in January this year, alongside financial services firm Avid Bank.
Founded in 2011, Directly produces software that automates part of the customer service process across email, web, messaging and live chat while providing insights into customer issues and behaviour.
Mike de la Cruz, chief executive of Directly, said: “It is one thing to deliver a great product today, but we are committed to ensuring that our customers have the solutions they need over the long term.
“That means constantly investing in our platform and expanding our capabilities, so that we can keep up with the rapid pace of technological change and an unpredictable economic landscape.
“These new partnerships and this latest expansion of our recent funding round have positioned us to do just that. We are excited to be collaborating with our new partners, and very thankful to all of our investors for their support.”
The extra capital boosted the company’s total funding to $63.6m. It had secured $20m in a 2018 series B round that included M12 and existing investors Costanoa Ventures and True Ventures. Directly’s earlier backers include Toba Capital as well as Tuesday Capital.
