Sweden-based high-end camera manufacturer Hasselblad has been acquired by one of its shareholders, drone producer DJI, for an undisclosed sum, the Luminous Landscape has reported.
The deal has not been officially verified, though TechCrunch said on Thursday that its sources had confirmed a majority investment by DJI.
Founded in 1941, Hasselblad specialises in professional cameras and lenses that offer resolutions of up to 100 megapixels and which typically cost between $9,000 and $32,000.
The acquisition was reportedly initiated after Hasselblad introduced a new product, the X1D (pictured), which led to a surge in orders the company did not have the resources to meet following years of financial difficulties.
DJI made an investment of undisclosed size in Hasselblad in 2015 as part of a strategic partnership agreement. Hasselblad had previously been acquired by private equity vehicle Ventizz Capital Fund IV from conglomerate Shriro Group in 2011.
– Image courtesy of Hasselblad