Drawbridge, a US–based provider of mobile advertising using data collected from personal computers, has raised $14m in its series B round from a consortium including Northgate Capital, which led the round as a new investor.
Northgate, which is majority owned by India-based financial services group Religare Enterprises, was joined in Drawbridge’s consortium by venture capital firms Kleiner Perkins Caufield & Byers (KPCB) and Sequoia Capital.
KPCB and Sequoia invested $6.5m in Drawbridge in May and the company is valued at about $45m, according to news provider AdAge.