AAA EatFirst orders up $8m investment

EatFirst orders up $8m investment

UK-based ready-meal delivery service EatFirst has secured $8m in series A capital from investors including e-commerce group Rocket Internet and media company DMGT, TechCrunch reported yesterday.

Holtzbrinck Ventures, the venture capital firm spun out of publisher Georg von Holtzbrinck, also participated in the round.

Founded in August 2014, EatFirst operates a kitchen where its own chefs prepare meals which are then chilled and delivered to customers who reheat them, as opposed to acting as an aggregator and delivery service for other takeaways.

The service is currently available in London and Berlin. The company claims to have delivered more than 100,000 meals to date.

EatFirst will use the money to increase its focus on its two existing markets, having recently added a lunch delivery service in London. It expects to offer weekend delivery in the near future and allow customers to order food through its website.

The company also hopes to be able to expand into other cities in 2016, though it has not yet disclosed further details.

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