Media company Emtek has provided an undisclosed amount of series B funding for Bukalapak, the Indonesia-based provider of a consumer-to-consumer e-commerce marketplace, Tech in Asia reported today.
Although the sum it invested has not been disclosed, Emtek has revealed that it took a minority stake, and that the majority of Bukalapak will continue to be held by the company’s directors.
Bukalapak raised an undisclosed amount in a series A round in February 2014 backed by price data aggregator Aucfan, social media company Gree’s corporate venturing unit Gree Ventures, and accelerator and seed fund 500 Startups.
500 Startups had already supplied an undisclosed sum for the company’s seed round.
Bukalapak enables sellers and buyers to complete secure transactions for several hundreds of thousands of items currently listed on its site. It will use the fresh funding to hire more staff and increase marketing efforts.
The company will also endeavour to attract more small and medium-sized businesses to sell on its marketplace, which could signal an added focus on the business-to-consumer market.
Emtek and Bukalapak will work closely together to develop synergy strategies. O Shop, an Emtek subsidiary which markets products on television and sells them online, will also become a retailer on Bukalapak.