US-based healthcare marketing software service Evariant has secured $18m in a series B funding round led by venture capital firm Lightspeed Partners.
Participants included cloud computing software provider Salesforce.com, not-for-profit corporation Dignity Health, and existing investor Health Enterprise Partners. In November 2011 Evariant raised $5.3m in series A funding from Health Enterprise Partners, and it has raised $26.2m funding and $1.5m debt financing to date.
Evariant’s software manages patient relationships alongside digital marketing campaigns, providing data on the cost and quality of the service delivered within the healthcare market.
William Moschella, Evariant CEO and co-founder, said: “Hospitals need access to big data, analytics and digital communication capabilities to turn clinical data into meaningful insights that drive proactive conversations. By providing these solutions on an integrated platform, we enable our customers to realise efficient patient, physician and employer engagement strategies.”