AAA Fab finds its True acquisition

Fab finds its True acquisition

Fab, a US-based fashion sales website that has just extended its latest round, has acquired its India-based technology partner True Sparrow Systems for an undisclosed amount.

Former Fab executives had founded True in 2007.

Deepa Shah & Nishith Shah, founders of True Sparrow, said: “We had founded True Sparrow in 2007 in Pune, India.

“Along the way, we met Jason Goldberg. Together, we founded Socialmedian. And later, the three of us along with Bradford Shellhammer founded Fab.

“True Sparrow and Fab have always been one team. And today, we are one company. Today is a new beginning.”

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