Social media company Facebook is in talks to invest an undisclosed amount in PopXo, the India-based operator of a lifestyle-focused content platform for women, according to DealStreetAsia.
In addition to PopXo, Facebook is also in early-stage discussions with several other content platforms in the country, two people familiar with the matter told the publication.
Founded in 2013, PopXo has developed an online community that allows young women to share and read fashion, lifestyle, food and beauty content. The platform also incorporates an in-built e-commerce store which sells products and designs created by the company.
One of the sources told DealStreetAsia: “Over the last one month, Facebook has started meeting content startups—vertical content and news.
“This is the first time Facebook is meeting content startups for investments. They met a few earlier in the month and some more later this month.”