US-based commerce services platform developer Booker secured $35m in a series C round yesterday that featured First Data Ventures, the corporate venturing arm of card payment processing service First Data.
Jump Capital, Signal Peak Ventures, Bain Capital Ventures, Revolution Ventures, TDF Ventures and Grotech Ventures also participated in the round.
Booker’s cloud-based platform enables companies to streamline different aspects of running a business, such as employee management, marketing and loyalty programmes, in a single interface.
The company raised $27.5m in a 2013 series B round led by Bain and featuring Revolution, Grotech, TDF Ventures and Vital Financial. It had already secured $14.5m in series A funding in 2011 under its original name, GramercyOne, from Revolution, Grotech, TDF and Jubilee Investments.
Booker will use the series C capital to grow its customer base and continue development of its platform.