Customer relationship software developer Freshworks has acquired Natero, a US-based customer analytics platform developer backed by enterprise software provider Salesforce, for an undisclosed sum.
Founded in 2012, Natero has built an artificial intelligence and machine learning-based software platform to help business-to-business software providers scale and automate the process of solving customer problems.
Following the deal, customers of Freshworks will be able to create customer health scores, organise their customer success teams and identify behavioural trends without using external analysts or software developers.
Venture capital firm Merus Capital led a $3.3m funding round for Natero in 2014, investing alongside Salesforce’s corporate venturing arm, Salesforce Ventures, as well as Y Combinator and Andreessen Horowitz.
Girish Mathrubootham, founder and chief executive of Freshworks, said: “The addition of the Natero Customer Success Suite enables businesses to understand their customers better, offer personalised and differentiated service and turn them into passionate advocates and customers for life.”