Fuisz Media, a US-based video technology developer backed by talent agency UTA and media and commerce company Science, Inc, raised $10m in series A financing on Thursday.
Evolution Media Partners, a joint venture between entertainment company Participant Media, private equity firm TPG and Evolution Media Capital, the merchant bank affiliated with talent agency CAA, led the round, which also included Luminari Capital, Lerer Hippeau Ventures and a range of angel investors.
Fuisz has developed technology that enables companies to create interactive videos in which users can hover over and click on objects to obtain more information about products and a link where they can purchase them.
The company’s clients include software producer Microsoft, carmaker Ford and consumer goods company Procter and Gamble.
Fuisz emerged out of stealth mode in July 2014, when it secured $2.1m in a seed round co-led by Metamorphic Ventures and Lerer Hippeau that also featured UTA, Science Inc, venture capital firms WGI Group and Mesa Ventures, and assorted angel investors.
Ian Doody, principal at Evolution Media Capital, and angel investor Ross Levinsohn have joined Fuisz’s board of directors.