Internet technology group Alphabet, computer manufacturer Dell and enterprise software supplier Salesforce were among the investors that backed US-based customer interaction analytics platform FullStory’s $103m series D round yesterday.
Private equity firm Permira led the round, which valued the company at $1.8bn. Kleiner Perkins, Stripes and Glynn Capital filled out the participants, while the corporates were represented by GV, Dell Technologies Capital and Salesforce Ventures respectively.
Founded in 2014, FullStory has built a software tool that enables enterprise customers to track and analyse their customers’ digital experiences through quantitative and qualitative data gathered on mobile and web portals. The cash will go toward global business expansion and improve its product.
The company had received $10m in May 2020 from five unnamed investors, according to a securities filing.
GV, Dell Technologies Capital and Salesforce Ventures had all participated in a $32m series C round for FullStory in 2019, which was led by Stripes and backed by Kleiner Perkins.
Previously, GV had led a $15m series B round two years before, investing together with Salesforce Ventures, Kleiner Perkins (then called Kleiner Perkins Caufield & Byers, or KPCB) and Tom Noonan.
FullStory had collected $9.2m in a series A round in 2015 featuring KPCB and Noonan, which was eventually closed at roughly $10.6m, according to a securities filing.
The company’s earliest funding took place the previous year when it raised $1.5m in seed funding from GV and Noonan.
