China-based mobile management sales tool FXiaoke has raised $10m in a series B round featuring IDG Capital Partners, a China-based investment subsidiary of publishing company IDG.
The round was led by venture capital firm Northern Light, while Huaruan Venture Capital and Boya Capital also participated. The new funds will be used for product development, and to expand into new markets.
Founded in 2011 as Facishare, a social performance management platform, the company was renamed FXiaoke after raising $3m in a series A round backed by IDG in 2012. It now focuses on customer relationship management, where employers can manage company staff through an SMS-style PC client and mobile app.
The company became a cooperative partner of Microsoft Cloud Acceleration at the end of 2012.