US-based business-to-business (B2B) review website G2 Crowd has raised $30m in a series B round that featured professional networking platform LinkedIn.
Venture capital firm Accel led the round, while Pritzker Group Venture Capital as well as G2 Crowd’s founders and other industry executives also took part.
G2 Crowd operates a B2B review platform that leverages more than 170,000 reviews to help enterprise users choose the best software and services based on comments from industry peers. The company claims the reviews have been read by almost 900,000 users.
G2 Crowd will use the funding to accelerate its growth plans across categories while harnessing a larger bank of reviewers.
The platform has raised more than $45m since it was founded in 2012, according to the latest press release. Pritzker previously led a $7m series A round in 2015 that included Chicago Ventures, Hyde Park Venture Partners and assorted private investors.
Tim Handorf, co-founder and CEO of G2 Crowd, said: “B2B buyers are increasingly looking for real-time insights from peers, and we see an incredible opportunity to double down on our innovation and review collation to provide unique buying insights across a broad range of business technology and related services.
“Our team will remain committed to focusing on putting the buyer first by delivering the highest level of trust and transparency for business buyers.”