US-based workforce performance management technology developer GamEffective has closed a $7m series B round led by venture capital fund Jerusalem Venture Partners that included analytics technology provider Verint.
The round also included venture capital fund CE Ventures and existing investors 2B Angels, Shaked Ventures and Lipman, all of which took part in GamEffective’s $3m series A round in April 2015, which was led by Verint. The company has now raised $11m in total.
GamEffective’s system combine gamification and real-time feedback to increase workplace productivity, learning and engagement. It will spend the capital on strengthening its sales, marketing and R&D capabilities.