US-based marketing technology company Gigya raised $35m yesterday in a series F round led by Intel Capital, the corporate venturing vehicle of semiconductor technology company Intel.
Media company Advance Publications, software company Adobe, investment firm Vintage Investment Partners and venture capital firms Greenspring Associates Benchmark Capital, Common Fund Capital, Mayfield Fund and DAG Ventures also participated in the funding.
Gigya is a customer identity platform that helps manage customer logins. The capital will support product expansion and the hiring of 100 employees as the company looks to expand globally.
Patrick Salyer, chief executive of Gigya, said: ” We designed our customer identity platform from the ground up to manage the complexities of the modern consumer’s identity, including issues around social, mobile, privacy and security. Our partnership with Intel enables us to continue to innovate for our customers.”
This latest round brings the total raised by Gigya to $104m, including $25m from a series E round in September 2013 from Advance Publications, Greenspring, Benchmark, Mayfield and DAG Ventures.