GMPVC, a media company-backed venture funded, has invested in Pauldirekt, a Germany-based online shopping club.
The investment is part of a rebranding initiative by Pauldirekt, which will see it have a ten-month, seven-digit TV campaign on N24, aGermany-based news and information channel and GMPVC partner.
Karsten Wiest, chief financial officer of N24, said: “Among shopping clubs, Pauldirekt stands for a masculine and effective approach. This is something we like. In this way, this is an ideal partnership of two brands: Pauldirekt and N24.”
Niko Waesche, managing partner of GMPVC, said: “Everything about Pauldirekt adds up to a great investment story. We have an experienced management team with a proven track record with previous businesses, great supporters with the Ecommerce Alliance, venturecapital.de powered by CFP & Founders and Vorwerk Direct Selling Ventures and, most importantly, a web service which offers clear value to its customers – making shopping masculine. At GMPVC, we are huge fans of Pauldirekt.”