GMPVC, a Germany-based, media company-backed, venture firm, has backed TopTarif, a Germany-based price comparison web.
The deal includes advertising on Germany’s news channel N24 as well as from the German radio group Regiocast. The campaign, developed by the Berlin based creative network TRYNOAGENCY, encourages users to switch providers in order to save costs.
Niko Waesche, managing director of GMPVC, said: “In Germany, energy prices are rising for consumers. Government is promoting increased competition and encourages the public to switch providers. TopTarif has the answer and allows consumers to switch providers via its user-friendly, highly integrated platform and superior service. This well-run, excellent company fulfills a clear need for German consumers.”