AAA Goat sneaks into $100m series E

Goat sneaks into $100m series E

Goat Group, a US-based footwear and apparel marketplace backed by shoe retailer Foot Locker, closed a $100m series E round yesterday from D1 Capital Partners.

The investment valued Goat Group at $1.75bn, according to Wall Street Journal, up from a previous $550m.

Founded in 2015 and incorporated as 1661, Goat Group started out with a focus on selling authentic sneakers online and in retail stores but has since grown to also offering apparel and accessories from than 350 brands.

The company is physically present in the US, Asia and Europe, including through distribution and authentication centres, and sells to 170 countries. It will use the latest equity to accelerate its growth both into additional product categories and geographies.

Goat Group has attracted $298m in funding so far. Foot Locker injected $100m in February 2019,  after Index Ventures had led a $60m round in early 2018 that included Matrix Partners, Webb Investment Network and Upfront Ventures.

The 2018 consortium already provided $25m in 2017, and Webb, Upfront and Matrix are all among Goat Group’s early backers.

By Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.

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