Vungle, a US- based mobile video advertising platform, has raised $6.5m in a series A funding round led by venture capital and growth equity firm Crosslink Capital, with participation from existing investors Google Ventures, the venture capital division of internet search company Google, AOL Ventures, the venture capital division of mass media company AOL, seed capital investors 500 Startups and SV Angel, along with individual angel investors.
The series A round brings total investment in Vungle up to $8.5m, having previously raised $2m in seed funding through AngelPad in 2012.
Vungle’s latest round of financing will go towards hiring and building scalable technology.
David Silverman, partner at Crosslink Capital, said: “For a company this young, to be reaching 2 billion video views is a huge success story. There’s an unparalleled user experience achievable with Vungle, which explains why established developers and app publishers are clamoring to utilize this platform.”
Zain Jaffer, chief executive officer and co-founder of Vungle, said: “Mobile video advertising is at the center of two huge trends – people spending more time on mobile than on TV or computers, and mobile users becoming increasingly sophisticated and demanding experiences that involve sound and motion – not just static banners. As the leader in in-app video advertising, Vungle gives app developers and publishers the tools to capitalize on those trends.”
Vungle was founded in 2012.