Yesware, a US-based technology company that makes a tool for salespeople to track and manage the efficacy of emails, has secured $13.5m in series B funding led by venture capital firm Battery Ventures, with the participation of existing investors Google Ventures, the corporate venturing division of internet search firm Google, IDG Ventures, corporate venturing subsidiary of technology, media and research corporation International Data Group, and venture capital firms Foundry Group and Golden Venture Partners.
In total, Yesware has now raised a total of $18.5m. Previously, Yesware raised $4m in June 2012 in a series A round, and $1m in 2011, when the company was launched.
The series B funds will be used to accelerate growth and company’s platform expansion efforts.
Neeraj Agrawal, Battery Ventures general partner who is joining Yesware’s board, said: “Yesware’s sales- effectiveness technology is a major upgrade for salespeople, helping them get their jobs done better and putting more commission dollars in their pockets. At Battery, we saw similar innovation in the field of marketing automation and invested in successful companies like Marketo and ExactTarget as a result—we believe sales-effectiveness will experience the same disruptive adoption curve.”
Matthew Bellows, Yesware founder and chief executive officer, said: “In a networked world, where reputation and trust are at premium, Yesware helps salespeople and their colleagues continually improve performance.”