AAA Google, Atlas dine with Objective Logistics

Google, Atlas dine with Objective Logistics

Google’s corporate venturing unit has helped Massachusetts-based Objective Logistics, developers of software for streamlining restaurant businesses, raise $1.5m, following angel backing last year.

Google Ventures and Atlas Venture led the round on Wednesday, with venture firms NextView Ventures and Canary Ventures also participating.

Objective Logistics was founded in 2009 and raised $500,000 in angel funding from individuals in November 2010.

The new funding will be used to develop and market the company’s catering software, Muse, which allows restaurateurs to minutely monitor their staff’s performance.

"Motivating and retaining employees is a constant challenge for the restaurant and retail space," said Rich Miner, partner at Google Ventures. "Delivering a tool to engage staff using clever social gaming techniques that incent employees to continuously do better with customers is a winning idea."

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