HubSpot, a US-based marketing software company backed by a corporate venturing unit of US-based search engine Google and US listed cloud computing company Salesforce.com, has sealed its second acquisition since securing venture funding from Google and others in March.
HubSpot has bought marketing company Oneforty, which followed an acquisition two months ago of marketing business Performable. The two deals came after it secured $32m in series D funding from Google Ventures and Salesforce.com, as well as venture capital firms Sequoia Capital, General Catalyst Partners, Matrix Partners and Scale Venture Partners.
HubSpot previously raised $16m in its C round in October 2009, $12m in May 2008 and $5m in it’s A round in July 2007. It was founded in 2006.
Rich Miner, a partner at Google Ventures and co-founder of the Android mobile phone operating system, said at the time of the series D: "Search engines, social media, and mobile devices have fundamentally changed how businesses should market themselves."
The deal has grown HubSpot’s team to 285 people.