Machinima, a US-based video entertainment network for gamers, has confirmed press reports earlier in the month that search engine provider Google would lead an investment in the company.
Google led the $35m round in Machinima, and was joined by venture capital firms Redpoint Ventures and MK Capital.
Google had been reportedly set to invest $30m in movie-style gaming company Machinima at a $190m valuation, according to news provider All Things Digital.
The deal is the first time Google has backed a content company through an equity stake, AllThingsD added, saying it had considered rooting the investment through Google Ventures "to allay [other video makers’] concerns".
Machinima has previously raised as much as an estimated $23.3m. Machinima raised $3.4m of a planned $5m round last year, according to a filing with the Securities and Exchange Commission. It had previously raised $9.2m and $2.7m in 2010, according to two filings.
In 2009 the company raised $1.7m of a planned $2.5m round, according to another filing.
In 2008 the company raised $3.9m, according to another filing.