US-based search engine Google acquired Germany-based local retail offers website DailyDeal on Monday. Although the official amount paid has not been disclosed by either party, German national newspaper Frankfurter Allgemeine Zeitung has reported the figure as being between $150m and $200m.
Founded in 2009, DailyDeal is one of a number of websites offering daily deals for local retailers in their own countries, the most prominent site being Groupon. DailyDeal raised €7m ($9.6m) of funding, in April 2010, and website TechCrunch has reported its chief backers as being venture capital firms Insight Venture Partners and Mangrove Partners, and investment firms Rebate Networks and AdInvest.
Google’s acquisition of DailyDeal follows a similar move for The Dealmap last month, and ties in with Google Offers, the deal-a-day website launched by Google in January after faling in its attepted to buy Groupon. Google Offers was launched in May and currently operates in more than 30 cities across the US.