US-based social business platform Nimble secured $1m in financing on Wednesday from investors including Google Ventures, the corporate venturing unit belonging to internet company Google.
Joining Google Ventures in investing in the round were a number of angel investors including Dallas Mavericks owner Mark Cuban, Don Dodge and Dharmesh Shah.
Founded in 2009, Nimble provides a web-based CRM (Customer Relationship Management) platform that small to medium-sized businesses can use to collaborate with their customers using a social media model that works more directly than traditional CRMs.
Don Dodge said: "Some companies are trying to bring business applications to the web or leverage cloud infrastructure. Others add social or mobile features to existing applications as discrete capabilities. Nimble started fresh and took the best of CRM, social media, and cloud infrastructure, and built it into a powerful social business platform."
Nimble’s users currently number 25,000 and 2,700 business worldwide. Nimble chief executive Jon Ferrara told finance website TechCrunch earlier in the week that the financing will be used to fund additional staff, with particular emphasis on development and marketing.