FitStar Labs, a US-based fitness company which produces video-based personal training apps, has raised $4m in a series A round led by venture capital firm Trinity Ventures. Early investors such as Google’s venturing unit Google Ventures participated, and the round also attracted new angels.
The financing will go toward building out FitStar’s platform, accelerating the release of new products and growing the team.
Ajay Chopra, general partner, Trinity Ventures, said: “The FitStar platform has the potential to redefine personal health and fitness. We were very impressed with the team’s vision and execution of their debut app.”
Mike Maser, chief executive officer of FitStar, said: “Since our launch just over a week ago we have people from more than 145 countries that have completed over 500,000 pushups and burned over 4,000,000 calories.”
In addition to Trinity Ventures and Google Ventures, FitStar’s investors include Advancit Capital, the venture capital firm launched by Viacom Inc. and CBS Corporation vice chairman Shari Redstone, and Floodgate Fund, an investment firm managed by Mike Maples.