Scan, a US-based startup linking businesses with customers using mobile barcode scanning, secured $1.7m in seed financing on Thursday from backers including corporate venturing unit Google Ventures, venture firms Menlo Ventures (which led the round), Charles River Ventures and Ludlow Ventures.
Also investing in the round were the Yuri Milner-run angel fund Start Fund, Transmedia Capital, Social + Capital Partnership, and angels including Naval Ravikant, Jim Palotta and Lady Gaga’s manager, Troy Carter. Gaga is among the brands already using Scan’s mobile barcode-enabled Scan Pages for promotion.