US-based customer management company Delighted has secured an undisclosed amount of funding from investors including Google Ventures, the corporate venturing arm of internet company Google, according to Advertising Age.
Delighted, which has operated in stealth for teh past year, also had Shasta Ventures, SV Angel, Designer Fund, Fuel Capital, Relay Ventures, Ben Ling, Bobby Goodlatte, Jason Shellen and Fred Reichheld join the round.
The startu[ offers a customer satisfaction survey tool which gives users the opportunity to communicate with one click how likely they are to recommend a company to a friend. An optional comment can also be left.
The survey can be integrated with services such as Salesforce, Marketo, Pardot and others, and can also be used to place loyal customers into a dedicated group which is then offered special perks.
Caleb Elston, co-founder of Delighted, said: “We see response rates over 25%, with some customers achieving 45%. This compares to traditional surveys in the low single-digit response rates.”