Sports camera manufacturer Woodman Labs, a sports camera maker backed by media company Disney’s corporate venturing unit Steamboat Ventures, is looking to go public later this year with an estimated initial public offering of $300m to $500m.
The California-based company hired JPMorgan Chase & Co, Citigroup and Barclays to lead the planned offering, according to news provider Reuters, and the flotation could come as early as the fourth quarter of 2012.
In May 2011, Woodman Labs raised an undisclosed sum in a venture round, which saw private equity firm Riverwood Capital, investment firm Sageview Capital, venture firm Walden International, and US Venture Partners join Steamboat Ventures as investors in the company.
According to market research firm IDC, the company brought in $250m in revenue during 2011.
The GoPro cameras are regularly used by motorcross, skiing, surfing, and skateboarding professionals. Each camera generally sells for around $200.
Woodman Labs was established in 2002 when CEO Nicolas Woodman sought a way to professionally capture his surfing on film.