US-based smart bassinet maker Happiest Baby has raised $23m in a series B round that featured GV, the subsidiary of internet and technology conglomerate Alphabet formerly known as Google Ventures.
Financial services firm Sallfort Bank also took part in the round, which was led by venture capital firm Greycroft.
Happiest Baby’s flagship product, Snoo Smart Sleeper, is a bed intended to naturally sleep-train babies in the first few months of life. It soothes babies to sleep by automatically detecting and responding to disturbances with gentle motions and sounds.
The company launched its second product, Sleepea, a sleep swaddle made with organic cotton, earlier this year.
Harvey Karp, co-founder of Happiest Baby, said: “We are grateful to our investors and to all parents using Snoo for their trust and support of our mission.
“At Happiest Baby, we are creating tools to dramatically reduce suffering from postpartum depression and infant sleep death and to improve the well-being of families across America and around the world.”
The round followed a $10m series A round closed in 2015 that included Lux Capital, Felicis Ventures, Obvious Ventures, musical performer Justin Timberlake and actresses Jessica Biel, Scarlett Johansson and Zoe Saldana.