US-based sales assistance and analytics software platform Highspot secured $60m on Tuesday in a series D round backed by Salesforce Ventures, the corporate venturing arm of enterprise software producer Salesforce.
Multi-family office Iconiq Capital led the round, which also featured venture capital firms Madrona Venture Group, Sapphire Ventures, OpenView Venture Partners and Shasta Ventures.
Highspot offers a software platform that helps optimise the performance of sales teams. It consists of artificial intelligence (AI) and data analytics tools that allow sales reps to exploit proven marketing strategies, through features such as guided sales calls and integrations with third-party applications.
The series D cash will support Highspot’s global expansion ambitions and fund continued development of its technology. Matthew Jacobson, general partner at Iconiq Capital, will join its board of directors.
Highspot has now raised $122m since it was founded in 2012, including $35m in an OpenView-led series C round in September 2018 that included Salesforce Ventures, Madrona and Shasta Ventures.
Salesforce Ventures and Madrona also took part in a $15m series B round for Highspot that had been led by Shasta Ventures the previous year.
Madrona co-led the company’s $9.6m series A in 2014, which included the conversion of outstanding seed notes by unnamed investors. That seed round is likely to have consisted of $2.7m in debt and other financial instruments disclosed in a 2013 regulatory filing.