Shopping centre operator Beijing Hualian Department Store Co has agreed to invest $90m in China-based online food ordering service Ele.me, China Money Network reported today, citing a securities filing.
Ele.me is also set to receive an undisclosed amount of additional funding from e-commerce company JD.com, Sequoia Capital, Horizon Ventures and Slender West Lake Investment. All the investors are committing capital in the form of a private placement.
Founded in 2009, Ele.me operates an online service that enables users to order food from a variety of local outlets for home delivery.
The app’s network had racked up more than 200,000 restaurants across 250 Chinese cities as of its last funding round, a $350m series E round closed in January this year.
JD and Sequoia participated in the series E round, along with internet company Tencent, restaurant listings service Dianping and private equity fund Citic PE. Dianping’s involvement came in the wake of its $80m investment in Ele.me in May 2014.
Ele.me secured $25m in 2013 from Sequoia, which led the series C round, and two other venture capital firms – GSR Ventures and Matrix Partners.
GSR reportedly supplied the company’s series A funding in 2011, joining with Matrix for a 2013 series B, though the amount raised by Ele.me in both rounds remains undisclosed.