Hulu, a video streaming site backed by Rupert Murdoch-owned media company News Corporation, US-based entertainment company Walt Disney, and US-based media specialist buyout firm Providence Equity Partners on Thursday pulled its sale process.
Hulu had attracted interest from bidders including US-based bookseller Amazon, US-based media and entertainment company Dish Network, and US-based search engines Google and Yahoo, according to news provider Financial Times.
The company said in a statement: "Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu."