ibiboGroup, an India-based e-commerce site formed by China-based internet company Tencent and South Africa-based media company Naspers, has acquired Indian bus tracking and analytics platform YourBus.
The amount paid for YourBus was undisclosed, but the acquisition follows on from ibibo’s purchase of redBus.in, an online booking system for bus travel, in 2013 for Rs8 billion ($133m).
Ashish Kashyap, chief executive of ibiboGroup, said: “Our key motivation to acquire YourBus is to enhance passenger experience at redBus.in and Goibibo.com, whilst at the same time providing additional technologies and analytics to the Bus operators so as to increase their efficiencies in the marketplace.”
In a statement on the YourBus website, the company said: “With redBus, we want to take Live Bus Tracking to every bus in India and make it a de-facto feature in all buses and to all bus passengers. In spite of our individual efforts, we realised that we needed a bigger support/network like redBus. We couldn’t think of a better Home for YourBus.”