The China-focused venture capital firm backed by media group International Data Group and US venture firm Accel Partners has invested an undisclosed amount in Hong Kong-based App Annie, which analyses data on electronic goods maker Apple’s products.
IDG Capital Partners has invested in the series A round for App Annie, which was founded in March last year. App Annie helps developers of applications on Apple to track their sales, downloads, rankings, and reviews, and allows anyone to look up the market performance of any so-called app.
It now has more than 13,000 registered users, which includes more than 50% of the top 100 Apple App Store publishers.
Xiaojun Li, a partner at IDG Capital Partners, has joined App Annie’s board of directors. Xiaojun said he "is excited to support a company that has generated such momentum with an audience of international mobile app developers ranging from major game publishers to Fortune 500 companies". He added: "App Annie’s vision is supported by tectonic changes in the software and content industry, a time when business leaders and marketing teams need more market guidance than ever."