FieldEZ Technologies, an India software company that is honing in on global sales people working in the field that need better access to product data and headquarter feedback, has attracted the eye of IDG Ventures. The corporate venturing unit of research group IDG, has invested an undisclosed amount of capital alongside IvyCap Ventures in the start-up.
The start-up has developed software that enables field employees like engineers and sales persons to provide sales, marketing and customer service using their smartphones and low-end phones. Industries that it is already targeting include IT, banking, financial services and Fast Moving Consumer Goods. The injection of cash will help the business drive its own sales efforts in India, South East Asia and the US.
The mobile-based solution provides real-time field insights to the management, such as visits or orders per day. The company is also able to provide instant feedback to field staff.