Ricebook, the developer of a China-based mobile app for restaurant reviews, has secured $7m in a series B round led by IDG Capital Partners, an investment subsidiary of media group IDG, 36kr.com reported.
The company’s app enables users taking photographs of their food while rating the restaurant in which it is served. Ricebook will use the funds to hire more staff in order to support expansion into additional Chinese cities.
IDG Capital Partners was joined in the round by Ceyuan Ventures, a venture capital firm that invested $1.5m in Ricebook in June 2013, according to AVCJ Research.