Ifeelgoods, the US-based creator of a turnkey platform for managing customer rewards schemes, has completed a $6m financing round that featured employee benefits service Up Group.
France-headquartered Up Group provided $3m for the round, investing alongside Idinvest Partners and Tugboat Ventures, both of which participated in the company’s $6.5m series A round in 2011. Tugboat was also among the investors in its $1.5m seed round.
Ifeelgoods has built a software platform that businesses can use to establish, run and monitor their customer rewards and benefits systems. Up Group invested as part of an agreement that will involve it distributing the company’s service in the French market.
Nathalie Costigliola, director of Up Group France’s employee benefits and rewards department, said: “We are thrilled to collaborate with Ifeelgoods, which technology is used by the largest brands globally.
“This deal illustrates our ability to innovate by collaborating with startups having a clear step ahead of the market and to bring our experience to introduce a full scale offer in the employee benefits, loyalty and rewards industry.”