Info Edge (India), which is the largest consumer internet firm in India by market value, has invested Rs 5 crore ($0.9 million) in Happily Unmarried Marketing for a 25% stake.
Info Edge is listed on the Bombay Stock Exchange. They own sites which include job recruitment website Naukri.com and property portal 99acres.com.
The investment has been made through optionally convertible cumulative redeemable preference shares in Happily Unmarried Marketing on a fully diluted and converted basis.
Founded in 2003, Happily Unmarried designs and sells novelty gifts and through offline/online retail. Happily Unmarried will now expand through its website.