InfoSum, the UK-based decentralised marketing data sharing platform developer backed by corporates Akamai Technologies, Ascential, Experian, ITV and Xandr, has closed a $65m series B round funded by investment manager Chrysalis Investments.
Founded in 2016, InfoSum’s online platform lets businesses share customers’ first and second-party data to collaborate on marketing initiatives in a privacy-conscious way – sharing the data but not moving it.
The company boasts customers across sectors such as healthcare, retail, gaming and entertainment.
InfoSum raked in $15.1m in a series A round in September 2020, featuring participation from credit rating agency Experian, broadcaster ITV, media company Ascential, content delivery network Akamai Technologies and Xandr, the advertising and analytics division of telecommunications company AT&T.
The series A was led by Upfront Ventures and IA Ventures, which had also been the investors for the company’s initial $3m seed round in February 2016.
Both firms also came back for a subsequent seed tranche in September 2017, investing $5m alongside LocalGlobe and Mosaic.
Nick Halstead, founder of InfoSum, said: “InfoSum recognised early on the need for new technology in data privacy. Now as the market leader in data collaboration, this investment from Chrysalis allows us to accelerate the development of our unique infrastructure and expand its innovative capabilities into new arenas.”
