InfoSum, the UK-based developer of a decentralised marketing data platform, closed a $15.1m series A round yesterday that included corporate investors Ascential, Akamai, Experian, ITV and Xandr.
Upfront Ventures and IA Ventures co-led the round, which also featured data provider Ascential, content delivery network Akamai, credit ratings provider Experian, broadcaster ITV and Xandr, an advertising analytics subsidiary of telecommunications firm AT&T.
Founded in 2016, InfoSum is the creator of an online platform that allows businesses to share first and second-party data to collaborate on marketing ventures and customer verification.
The round comes as Brian Lesser, the founder and former chief executive of Xandr, takes the chairman role at InfoSum, having joined its board of directors in April this year. The series A cash will fund growth in Europe and North America.
The company had received $3m in seed funding from venture capital firms Upfront Ventures and IA Ventures in 2016 before both returned for a $5m second tranche featuring LocalGlobe and Mosaic Ventures the following year.
