Ingenious Ventures, the private equity division of UK-based investment and advisory group Ingenious, has agreed an exclusive partnership with Zag, the brand invention unit of UK-based advertising agency Bartle Bogle Hegarty.
Ingenious Ventures has also made its first investment through its Media Opportunities Fund, leading a £900,000 ($1.4m) series A round of funding into Casabu, a retail flash-sale website for mums, joining existing investors Horatio Investments.