Japan-based SEO content marketing agency Innova has raised $2.1m in series A funding from venture capital firm Nippon Venture Capital, software comapany Salesforce.com and US-Japan cross border venture capital firm Draper Nexus.
Innova, which was launched in 2011, provides a content marketing service for media websites, assisting in the publishing of SEO-optimised content and articles.
The involvement and subsequent partnership with Salesforce will see the integration of Innova’s marketing service into Salesforce’s customer relationship platform.