Prism Skylabs, a US-based technology company which provides retailers with business and behavioral analytics derived from existing in-store video cameras, has raised $15m series B funding led by Intel Capital, as announced by Intel Capital president Arvind Sodhani at the Intel Capital Global Summit in San Diego, California on October 22. The round also included investments from Presidio Ventures, Triangle Peak, Data Collective and Expa.
Previously, in October 2012, Prism Skylabs raised series A funding of $7.5m with backing from IDG Ventures, a corporate venturing unit of International Data Group, and $1.5m seed funding in September 2012 from investors including AOL-backed venture fund Crunchfund.
Prism Skylabs founder and chief executive officer Steve Russell said: ““Prism Skylabs is poised to make a real difference at a critical time for brick-and-mortar business.”
Arvind Sodhani, president of Intel Capital and Intel executive vice president, said: “Prism Skylabs provides actionable insight on consumer behavior – where people go in the store and how they interact with products. This intelligence is being used by businesses worldwide – from corner convenience stores to the world’s largest retailers – to build and maintain the ideal experience for their customers.”
Prism Skylabs was launched in 2011.