Intel Capital, the corporate venturing vehicle for semiconductor technology producer Intel, and investment firm Global Founders Capital have co-led a $10m series A round for US-based online specialty food marketplace Goldbely.
CrunchFund, 500 Startups, 645 Ventures and FundersClub all contributed to the round as existing backers. Intel Capital made its investment through its $125m Diversity Fund.
Goldbely runs a platform that sources speciality regional food products made by local artisan producers and sells them online. It will use the funding to grow the headcount of its operations and technology teams at its New York and San Francisco offices.
Intel Capital had previously led the company’s $3m seed round in 2013, investing together with 500 Startups, FundersClub, Ace & Company and angel investors Dave McClure and Tim Draper.
Joe Ariel, Goldbely’s co-founder and CEO, said: “Our platform empowers small business owners and regional food makers and evens out the playing field with big chain retailers and online mega-brands.
“The teams at Global Founders and Intel Capital support our vision to deliver a curated marketplace that brings the nostalgia of hometown foods to people across the country.”