Intel Capital, the corporate venturing unit of US-listed chip maker Intel, has co-led a $6.3m round into Swrve, a real-time feedback platform on social and mobile gamer behavior for game developers. Intel was joined by growth equity fund Atlantic Bridge Partners, according to VentureBeat.
Brian Long, general partner at Atlantic Bridge, said: “We know the team and know the heights they can reach. They have tapped into a massive market opportunity with an amazing platform and have already successfully validated the service with some of the largest players in the industry. Our decision to invest was an easy one, and we are looking forward to supporting the team in creating something truly world-class.”
The company, which is also backed by SV Angel and Mantis Group, had previously raised a total of $4.8m in funding since being founded in 2010, $2.7m in seed funding in 2011 an $2.1m in angel funding in 2009.
Swrve will use the new funds to aid its expansion in the mobile-gaming market, create a 100 jobs and to take its products into other global market categories. Swrve is targeting a net-worth of up to $2bn by 2015.