US-based smart retail analytics platform Reflektion raised $18m in a series B round on Tuesday featuring Intel Capital, the investment arm of US-based microprocessor and chip producer Intel.
Venture capital firm Battery Ventures led the round, which included Hasso Plattner Ventures, the eponymous IT-focused venture capital firm set up by the founder of Germany-based software company SAP.
Reflektion’s platform, Individualized Commerce, captures and analyses shopping preferences in real time using deep learning and artificial intelligence for retailers such as The Walt Disney Company, Converse and Uniqlo.
The company will use the funding to grow its client base, develop more products and expand its international reach.
The latest funding brings Reflektion’s total funding to $29.3m. It secured $8m in a 2014 series A round led by Intel Capital that included sportswear brand Nike.
Other existing angel investors include Marc Benioff, founder and chief executive of cloud-based database management system Salesforce.com, and Ray Lane, partner emeritus of VC firm Kleiner Perkins Caufield & Byers.
Battery Ventures general partner Dharmesh Thakker joins the Reflektions board as part of the deal.